Two South Florida brokerages face lawsuits alleging that their agents abused an automated texting service to market properties.
Steven Grossberg filed suit last month in West Palm Beach District Court against Coldwell Banker, alleging that he received a flood of unwanted text messages advertising the company’s listings.
The same day, Christian Larosa filed suit against Naples-based Marzucco Real Estate over similar claims.
The suits are seeking class action status.
Grossberg and Larosa are represented by the same lawyer, Michael Eisenband, who did not respond to requests for comment. Coldwell Banker also did not respond to requests for comment and Marzucco Real Estate declined to comment.
The plaintiffs in both suits claim that they were the victims of a platform called an “automated telephone dialing system” that sent “thousands” of text messages to them and others, channeled through a changing list of numbers that seem local.